ROXPROUD was founded in June 2025 by Guillaume (a.k.a. The Fluffy Athlete).

🇨🇵🇬🇧🏳️‍🌈 in London for 13 years, G is a Daddy, Husband & Hybrid Athlete as well as a champion for Body positivity & mental health.

“I’ve never truly felt safe in the sports world. For a long time, toxic masculinity made me feel like I had to shrink myself / move a certain way, act a certain way, just to avoid judgment. But sport should be about joy, movement and connection, not fear or fitting into someone else’s mould.

That’s why the ROXPROUD community matters so much. It’s creating a space where LGBTQ+ athletes can show up as their full selves - strong, proud, and unapologetic - without worrying about judgment. A space where we can evolve together, celebrate who we are, and compete with confidence knowing we belong.”

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ROXPROUD is a collective of LGBTQ+ athletes breaking barriers in the hybrid racing world.

We celebrates individuality, inclusion and strength in sports.

We empower every body, regardless of gender, sexual orientation or shape to train, connect, and thrive with pride.

Fitness is for all of us, and we’re here to prove it through our free community.

RACE LOUD. RACE PROUD. Together.

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